Prime Consulting Services
"Strategic Capital. Strong Enterprise."
Prime Consulting is a project-based financial advisory firm advancing enterprise through strategic capital. We develop and deploy impact investment products, advise small businesses on capital strategy, and deliver real estate investment analysis to achieve double bottom-line outcomes.
Leadership
Evan Reed is the Founder and Principal Consultant of Prime Consulting Services. He brings extensive experience across banking, impact investing, real estate finance, and community development. Evan has advised financial institutions, nonprofits, foundations, developers, and entrepreneurs on investment strategy, capital structuring, and portfolio management. His work blends rigorous financial analysis with a pragmatic understanding of how capital operates in practice.
Experience includes:
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Northwestern Mutual, Director of Impact Investments
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Greater Milwaukee Foundation, Impact Investment Manager & Sr. Program Officer (Grants)
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Forward Community Investment, Director of Lending and Investments
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Legacy Redevelopment Corporation, Sr. Community Lender
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Community Banking, Commercial Lender; Sr. Loan Underwriter
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Corporate Banking, M&I Bank (BMO), Commercial Real Estate Analyst
Mr. Reed holds a B.S. in Real Estate and Finance from Marquette University. He is credentialed in leadership and investment training through Corporate Commercial Banking Development Programs and the Wisconsin Badger Fund of Funds Venture Capital Cohort.
Mr. Reed serves on the Executive Committee of Wisconsin Community Services and the Finance Advisory Board at Marquette. He is a 2023 Milwaukee Business Journal 40 Under 40 honoree. Evan enjoys travel, reading, collecting coffee mugs and supporting emerging entrepreneurs.
About Prime
Mission
Empower capital providers, nonprofits, businesses, and real estate investors through strategic finance.
Vision
Advance enterprise by driving double bottom line outcomes.
Value
Prime distills financial concepts into actionable insights for multi-sector decision-makers.
Our Services
Financial and Philanthropic Intermediaries
Our financial intermediary services deliver mission-aligned investment strategies and risk management solutions, empowering institutions to design, implement, and activate strategic capital deployment.
Real Estate Investors
Our real estate investment analysis services provide comprehensive insights and guidance to investors, enabling them to make informed and profitable real estate investment decisions.
Small Business and Non-Profit Services
Our small business and non-profit advisory services equip organizations with strategic tools and financial guidance to achieve sustainable growth, strengthen operations, and access capital resources.